KEY PERFORMANCE INDICATORS 2024
OUTLOOK
GROWTH FIELDS
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Increasing the Watch Inventory
Our business model demonstrates substantial growth potential that we plan to develop further. Currently, our monthly sales average about 75% of our online watch inventory. This trend follows a clear linear causality, showing no signs of market saturation: increasing the inventory directly leads to proportionately higher sales. By raising additional capital, we can accelerate this growth and strengthen our market presence.
Moreover, there is significant opportunity in the high-priced segment, particularly for collector’s watches. Given the current constraints on our inventory imposed by limited capital, we can only partially tap this lucrative market. Yet premium luxury watches yield not only exceptional margins (potentially in the five-digit range) but also generate additional marketing effects and enhance our brand appeal. With financial expansion, we could target this segment more effectively, thereby substantially boosting both our profitability and market position.
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Country-Specific Online Shops
To expand our international market presence, we are pursuing a targeted localization strategy. Our language-specific platforms in English, French, Italian, and Spanish will be managed by native speakers to ensure an authentic and precise engagement with each audience.
Another critical step is the creation of local corporate entities in each target country. By establishing an on-the-ground presence, we can achieve greater acceptance and secure better placement on each country’s omni-channel platforms. This move will not only increase local customer trust but also enhance our visibility and reach in these markets.
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Europe-Wide Showrooms
While online purchases have already gained traction in many European countries, some markets still report an online penetration rate of under 25%. To unlock this untapped potential, we plan to implement a hybrid sales model: in the medium term, we will launch pilot projects featuring small, strategically placed shops that make our online inventory available for in-person viewings upon request. These local retail spaces allow us to capture up to 75% more buyers in each region, as well as tourists from non-EU countries.
By strategically opening additional showrooms in prime locations, we can further optimize both watch procurement and sales. This approach not only strengthens our foothold in local markets but also creates new avenues for sustained growth.